Isolation Guidance January week 1 |
Isolation Guidance January week 2 |
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Case Study: Mr Cosmetics
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Internal Factors Theory
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Explain, using examples where possible, how the following internal factors affect the success of a businesses:
> The market – who the competition is and what do customers want? > Keeping customers satisfied > Meet customer needs better than its competitors on quality, price, features, customer service, availability, convenience > Effective planning and financing > Marketing and promoting the enterprise > Unforeseen human resources costs, e.g. staff illness. |
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Assignment
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Task 1:
You will need to explain ways in which internal factors are important for business success for two SME's of your choice. Task 2: Then analyse using a SWOT analysis how the internal factors determine the success of one of your selected enterprise. See the videos below to help with this. Task 3: Then evaluate the most significant internal factor currently affecting a selected enterprise.
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Internal factors at MNC's
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What internal factors impacted Gymsharks success?
GYMSHARK IS A $1.45BILLION BRAND - HOW IT HAPPENED
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What internal factors caused Fastbee's failure?
My Start-up Failed In 22 Months - Here's What I Learnt
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SWOT analysis
SWOT analysis BBC bitesize theory page
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Starbucks SWOT Analysis
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Marks & Spencer SWOT Analysis| Case Study of M&S 2020
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SME Case study: Scrummy Yummy Cupcakes
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