ILO: 4.2.2 Assessment of a country as a market
a) Factors to consider:
o levels and growth of disposable income
o ease of doing business
o infrastructure
o political stability
o exchange rate
a) Factors to consider:
o levels and growth of disposable income
o ease of doing business
o infrastructure
o political stability
o exchange rate
Consider the opportunities and threats the Chinese market presents to car manufactures?
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Electric Cars Are a Hit With Chinese Consumers
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Starbucks makes super-sized bet on China
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BRIC countries
Research the opportunities and threats presented by the BRIC countries regarding market development:
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Barking up the right tree: canine food push in India
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Theo's Adventure Capitalists India
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