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ILO: 4.2.2 Assessment of a country as a market
a) Factors to consider: o levels and growth of disposable income o ease of doing business o infrastructure o political stability o exchange rate |
Theory guideA level Business Revision - Assessing Overseas Markets
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BRIC countries
Research the opportunities and threats presented by the BRIC countries regarding market development:
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What is the future of the BRICS? - KJ REPORTS
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Theo's Adventure Capitalists India
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Success case studies
What factors lead to a successful market development strategy in these videos?
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Why McDonalds is Winning in India
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Why China Loves KFC
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Struggling case studies
What factors lead to a failing market development strategy in these videos?
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Why McDonald’s Flopped In Vietnam
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Why Netflix Is Struggling In India
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Why Star Wars Failed In China
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Exam style questions
Assess the opportunities Chinese market presents to car manufactures using the information below? (10 marks)
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Electric Cars Are a Hit With Chinese Consumers
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Assess the opportunities that market development presents to improving Starbucks profits? (12 marks)
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Why Starbucks Failed In Australia
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Starbucks makes super-sized bet on China
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India case study
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Research how much potential India offers as a country to target for large MNC's.
How India's Economy Is Growing At A Faster Pace Than China
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What companies have enjoyed success and what have failed?
Barking up the right tree: canine food push in India
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