ILO:
1. Development of corporate objectives from mission statement/corporate aims
2. Critical appraisal of mission statements/corporate aims
1. Development of corporate objectives from mission statement/corporate aims
2. Critical appraisal of mission statements/corporate aims
Mission statement
Consider these two questions based upon the information below:
1. What you think is meant by a mission statement?
2. What the purpose of setting a mission statement is?
1. What you think is meant by a mission statement?
2. What the purpose of setting a mission statement is?
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During a visit to the NASA space center in 1962, President John F. Kennedy noticed a janitor carrying a broom. He interrupted his tour, walked over to the man and said, "Hi, I'm Jack Kennedy. What are you doing?"
"Well, Mr. President," the janitor responded, "I'm helping put a man on the moon." See link for explanation: |
Apple's mission
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Corporate Culture Apple example
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Development of corporate objectives from mission statement
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Business Objectives - What a business hopes to achieve
Business strategy - What a business does to achieve its objectives |
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Critical appraisal of mission statements
What disadvantages can you identify to creating a mission statement?
Consider the examples below and why they may not be effective?
What firms/industries would not benefit from a mission statement and why?
Consider the examples below and why they may not be effective?
What firms/industries would not benefit from a mission statement and why?
