Business Studies
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  • Edexcel GCSE
    • Theme 1: Investigating small business >
      • Topic 1.1 Enterprise and entrepreneurship >
        • 1.1.1 The dynamic nature of business
        • 1.1.2 Risk and reward
        • 1.1.3 The role of business enterprise
      • Topic 1.2 Spotting a business opportunity >
        • 1.2.1 Customer needs
        • 1.2.2 Market research
        • 1.2.3 Market segmentation
        • 1.2.4 The competitive environment
      • Topic 1.3 Putting a business idea into practice >
        • 1.3.1 Business aims and objectives
        • 1.3.2 Business revenues, costs and profits
        • 1.3.3 Cash and cash-flow
        • 1.3.4 Sources of business finance
      • Topic 1.4 Making the business effective >
        • 1.4.1 The options for start-up and small businesses
        • 1.4.2 Business location
        • 1.4.3 The marketing mix
        • 1.4.4 Business plans
      • Topic 1.5 Understanding external influences on business >
        • 1.5.1 Business stakeholders
        • 1.5.2 Technology and business
        • 1.5.3 Legislation and business
        • 1.5.4 The economy and business
        • 1.5.5 External influences
    • Theme 2: Growing the business >
      • Topic 2.1 Growing the business >
        • 2.1.1 Business growth
        • 2.1.2 Changes in business aims and objectives
        • 2.1.3 Business and globalisation
        • 2.1.4 Ethics, the environment and business
      • Topic 2.2 Making marketing decisions >
        • 2.2.1 Product
        • 2.2.2 Price
        • 2.2.3 Promotion
        • 2.2.4 Place
        • 2.2.5 Using the marketing mix to make business decisions
      • Topic 2.3 Making operational decisions >
        • 2.3.1 Business operations
        • 2.3.2 Working with suppliers
        • 2.3.3 Managing quality
        • 2.3.4 The sales process
      • Topic 2.4 Making financial decisions >
        • 2.4.1 Business calculations
        • 2.4.2 Understanding business performance
      • Topic 2.5 Making human resource decisions >
        • 2.5.1 Organisational structures
        • 2.5.2 Effective recruitment
        • 2.5.3 Effective training and development
        • 2.5.4 Motivation
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  • AS Business Studies
    • Theme 1 >
      • 1.4 Managing people >
        • 1.4.1 Approaches to staffing
        • 1.4.2 Recruitment, selection and training
        • 1.4.3 Organisational design
        • 1.4.4 Motivation in theory and practice
        • 1.4.5 Leadership
      • 1.5 Entrepreneurs and leaders
    • Theme 2 >
      • 2.4 Resource management >
        • 2.4.1 Production, productivity and efficiency
        • 2.4.2 Capacity utilisation
        • 2.4.3 Stock control
        • 2.4.4 Quality management
      • 2.5 External Influences >
        • 2.5.1 Economic influences
        • 2.5.2 Legislation
        • 2.5.3 The competitive environment
  • A level Business Studies
    • Theme 3: Decisions and Strategy >
      • 3.1 Business objectives and strategy >
        • 3.1.1 - Objectives & Strategy
        • 3.1.2 - Theories of Corporate Stratergy
        • 3.1.3 - SWOT analysis
        • 3.1.4 - Impact of external influences
      • 3.2 Business growth >
        • 3.2.1 - Growth
        • 3.2.2 - Mergers & Takeovers
        • 3.2.3 - Organic Growth
        • 3.2.4 - Reasons for staying small
      • 3.3 Decision-making techniques >
        • 3.3.1 - Sales forecasting
        • 3.3.2 - Investment appraisal
        • 3.3.3 - Decision trees
        • 3.3.4 - Critical path analysis
      • 3.4 Influences on business decisions >
        • 3.4.1 Corporate influences
        • 3.4.2 Corporate culture
        • 3.4.3 Shareholders versus
        • 3.4.4 Business ethics
      • 3.5 Assessing competitiveness >
        • 3.5.1 Interpretation of financial statements
        • 3.5.2 Ratio analysis
        • 3.5.3 Human resources
      • 3.6 Managing change >
        • 3.6.1 Causes and effects
        • 3.6.2 Managing Change
        • 3.6.3 Scenario planning
    • Theme 4: Global business >
      • 4.1 Globalisation >
        • 4.1.1 Growing economies
        • 4.1.2 International trade and business growth
        • 4.1.3 Factors contributing to increased globalisation
        • 4.1.4 Protectionism
        • 4.1.5 Trading blocs
      • 4.2 Global markets and business expansion >
        • 4.2.1 Conditions that prompt trade
        • 4.2.2 Assessment of a country as a market
        • 4.2.3 Assessment of a country as a production location
        • 4.2.4 Reasons for global mergers or joint ventures
        • 4.2.5 Global competitiveness
      • 4.3 Global marketing >
        • 4.3.1 Marketing
        • 4.3.2 Niche markets
        • 4.3.3 Cultural/social factors
      • 4.4 Global industries and companies >
        • 4.4.1 The impact of MNCs
        • 4.4.2 Ethics
        • 4.4.3 Controlling MNCs
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    • Level 3 >
      • Unit 3: Personal & Business Finance >
        • A: Personal Finance >
          • A1 Functions & role of money
          • A2 Different ways to pay
          • A3 Current accounts
          • A4 Managing personal finance
        • B: Explore the personal finance sector >
          • B1 Features of financial institutions
          • B2 Communicating with customers
          • B3 Consumer protection for personal finance
          • B4 Information guidance & advice
        • C: Understanding the purpose of accounting >
          • C1 Purpose of accounting
          • C2 Types of income
          • C3 Types of expendicture
        • D: Sources of finance >
          • D1 Internal
          • D2 External
        • E: Break-even & Cash flow >
          • E1 Cash flow forecasts
          • E2: Costs & Break-even
        • F: Statement of accounts >
          • F1 Statement of comprehensive income
          • F2 Statement of financial position
          • F3 Measuring porfitability
          • F4 Measuring liquidity
          • F5 Measuring efficiency
          • F6 Limitations of ratios
      • Unit 6: Principals of management >
        • A Functions of management >
          • A1 Definitions management & Leadership
          • A2 Functions of management & leadership
          • A3 Business Culture
        • B Management & Leadership: Styles & Skills >
          • B1 & B2 Management & Leaderships styles
        • C Managing Human Resources >
          • C1 Human Resources
          • C2 Human Resource Planning
        • D Factors influencing management, motivation and performance of the workforce >
          • D1 Motivation in the workplace
          • D2 Techniques to meet skills requirements
          • D3 Training and development
          • D4 Performance appraisal
        • E Impact of change >
          • E1 Managing change
        • F Quality management >
          • F1 Quality standards
          • F2 Developing a quality culture
          • F3 The techniques and tools of quality management
          • F4 The importance and benefits of quality management
      • Unit 7: Business Decission Making >
        • A: Business plans >
          • A1 Business ideas
          • A2 Purpose and structure of the business
        • B: Decision making in business >
          • B1 Sources for data collection
          • B2 The use of business models to aid decision making
          • B3 Techniques to analyse data effectively for business purposes
          • B4 Appropriate formats for decision making in a business context
          • B5 Software-generated information for decision making in an organisation
        • C: Use of research to justify the marketing >
          • C1 Types of research
          • C2 Competitor analysis
          • C3 Trends
          • C4 Marketing plan
        • D: Efficient operational management of the business >
          • D1 Legislation
          • D2 Quality issues
        • E: Understand the importance of managing resources >
          • E1 Human resources
          • E2 Physical resources
          • E3 Financial resources
        • F: Creation and interpretation of financial forecasts >
          • F1 Creation and analysis of a sales forecast
          • F2 Create and interpret a cash flow forecast
          • F3 Creation and interpretation of a break-even chart
          • F4 Creation and interpretation of an income statement
          • F5 Creation and interpretation of a statement of financial position
        • G: Viability of a business >
          • G1 Ratio analysis
          • G2 Threats and ‘what if’ scenarios
          • G3 Contingency plan
        • H: Demonstrate business skills/IT skills >
          • H1 Business skills
          • H2 Use IT skills to create appropriate documentation
  • KS4 Btec Enterprise
    • Component 1: Exploring Enterprises >
      • Learning Aim A >
        • P1: Purpose, Activities & Aims
        • P2: Entrepreneurial Characteristic & Skills
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      • Learning Aim C >
        • P4 Internal Factors
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    • Component 2: Planning for & pitching an Enterprise Activity >
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        • P1: Potential Ideas
        • P2: A plan
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      • Learning aim C
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ILO:

Price
● pricing strategies
● influences on pricing strategies: technology, competition, market segments, product life cycle.

Starter

“Three friends decide to split the bill after a meal at a restaurant. The waiter says the bill is £30, so each guest pays £10. “Later the waiter realises the bill should only be £25. To rectify this, he takes £5 from the amount to return to the group.

“On the way to the table, the waiter realises that he cannot divide the money equally. As the customers didn't know the total of the revised bill, the waiter decides to just give each of the three friends £1 and keep £2 for himself.

“Each guest got £1 back: so now each guest only paid £9; bringing the total paid to £27. The waiter has £2. And £27 + £2 = £29 so, if the guests originally handed over £30, what happened to the remaining £1?”

solution

Pricing Strategies

Consider the following info-graphic. What different pricing strategies are you aware of - "Race to a million".
​
What is meany by high margin, lower volume pricing strategies in contrast with the lower margin, higher volume? Give examples of these strategies. 

Key term - economies of scale
PRIMARK | Ethics
​
PRIMARK | Primark Birmingham | Building the World's Biggest Primark!
Top 10 Most Expensive Phones In The World 2020

​Influences: Competition 

Explain how competition can influence a businesses pricing strategy? 
Supermarkets -- time to check out?
​
How can companies reduce the impact of competition on prices? 
Why Apple Products Are So Expensive | So Expensive
​

Influences: Market Segments

What are the different ways you can segment a market?
How will the characteristics of these markets influence pricing? 
How All You Can Eat Restaurants Make Money
Inside A $30k Per Night Las Vegas Villa

Influences: Technology

What has been the influence of the internet on prices overall? Explain your answer


How has the internet influenced how you shop? 


Has the internet influenced the pricing of all G/S the same? Why?


https://www.pricehistory.co.uk/​

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PriceRunner - What Is PriceRunner?​
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