ILO:
The design mix:
● function, aesthetics, cost.
The product life cycle:
● the phases of the product life cycle
● extension strategies.
The importance to a business of differentiating a product/ service.
The design mix:
● function, aesthetics, cost.
The product life cycle:
● the phases of the product life cycle
● extension strategies.
The importance to a business of differentiating a product/ service.
Design Mix
Identify and explain what each element of the design mix means and why it is important?
Provide an example of how this relates to 5 different goods/services?
Provide an example of how this relates to 5 different goods/services?
Function
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Mobile Phone In 1976 ? First Demonstration By Blue Peter On The BBC !
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THE EVOLUTION OF MOBILE PHONE GAMES!
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Cadbury MilkTray & Amcor - Valentine's promotion - Full version
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Aesthetics
Fast Food ADS vs. REALITY Experiment
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Cost
The Truth About Aldi's Really Low Prices
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The importance of the design mix for success? How would the design mix support the different methods of achieving a competitive advantage?
Product Life Cycle
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Draw a product life cyle graph with examples of different products at the different stages.
Explain the financial influences occurring at each stage for the business regarding;
How is the shape of a product life cycle influenced by: > Technology > Brand name Why is it important to know where you are in the product life cycle? Why might some people believe that product is the most important part of the 4P's? |
The Product Life Cycle
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Extension strategies
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Using the structure of a 3 marker, explain the following extension strategies:
A01. Lowering price A03 - because A03 - Therefore A01 Advertising A03 - because A03 - Therefore A01 Re-branding A03 - because A03 - Therefore A01 Re-positioning A03 - because A03 - Therefore |
Did Somebody Say - Just Eat ft. Snoop Dogg (w/o subtitles)
Snoop Dogg paid for Just Eat advert
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Apple Logo History
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These Epic Photos of McDonald's in the 1980s and 90's Will Take You Back to a Golden Time
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Additional reading:
Product Life Cycle: The Rebranding Of Lucozade
Product Life Cycle: The Rebranding Of Lucozade
