Business Studies
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  • Edexcel GCSE
    • Theme 1: Investigating small business >
      • Topic 1.1 Enterprise and entrepreneurship >
        • 1.1.1 The dynamic nature of business
        • 1.1.2 Risk and reward
        • 1.1.3 The role of business enterprise
      • Topic 1.2 Spotting a business opportunity >
        • 1.2.1 Customer needs
        • 1.2.2 Market research
        • 1.2.3 Market segmentation
        • 1.2.4 The competitive environment
      • Topic 1.3 Putting a business idea into practice >
        • 1.3.1 Business aims and objectives
        • 1.3.2 Business revenues, costs and profits
        • 1.3.3 Cash and cash-flow
        • 1.3.4 Sources of business finance
      • Topic 1.4 Making the business effective >
        • 1.4.1 The options for start-up and small businesses
        • 1.4.2 Business location
        • 1.4.3 The marketing mix
        • 1.4.4 Business plans
      • Topic 1.5 Understanding external influences on business >
        • 1.5.1 Business stakeholders
        • 1.5.2 Technology and business
        • 1.5.3 Legislation and business
        • 1.5.4 The economy and business
        • 1.5.5 External influences
    • Theme 2: Growing the business >
      • Topic 2.1 Growing the business >
        • 2.1.1 Business growth
        • 2.1.2 Changes in business aims and objectives
        • 2.1.3 Business and globalisation
        • 2.1.4 Ethics, the environment and business
      • Topic 2.2 Making marketing decisions >
        • 2.2.1 Product
        • 2.2.2 Price
        • 2.2.3 Promotion
        • 2.2.4 Place
        • 2.2.5 Using the marketing mix to make business decisions
      • Topic 2.3 Making operational decisions >
        • 2.3.1 Business operations
        • 2.3.2 Working with suppliers
        • 2.3.3 Managing quality
        • 2.3.4 The sales process
      • Topic 2.4 Making financial decisions >
        • 2.4.1 Business calculations
        • 2.4.2 Understanding business performance
      • Topic 2.5 Making human resource decisions >
        • 2.5.1 Organisational structures
        • 2.5.2 Effective recruitment
        • 2.5.3 Effective training and development
        • 2.5.4 Motivation
    • Revision >
      • Theme 1 >
        • Flash cards
        • MCQ
      • Theme 2 >
        • Flash Cards
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  • AS Business Studies
    • Theme 1 >
      • 1.4 Managing people >
        • 1.4.1 Approaches to staffing
        • 1.4.2 Recruitment, selection and training
        • 1.4.3 Organisational design
        • 1.4.4 Motivation in theory and practice
        • 1.4.5 Leadership
      • 1.5 Entrepreneurs and leaders
    • Theme 2 >
      • 2.4 Resource management >
        • 2.4.1 Production, productivity and efficiency
        • 2.4.2 Capacity utilisation
        • 2.4.3 Stock control
        • 2.4.4 Quality management
      • 2.5 External Influences >
        • 2.5.1 Economic influences
        • 2.5.2 Legislation
        • 2.5.3 The competitive environment
  • A level Business Studies
    • Theme 3: Decisions and Strategy >
      • 3.1 Business objectives and strategy >
        • 3.1.1 - Objectives & Strategy
        • 3.1.2 - Theories of Corporate Stratergy
        • 3.1.3 - SWOT analysis
        • 3.1.4 - Impact of external influences
      • 3.2 Business growth >
        • 3.2.1 - Growth
        • 3.2.2 - Mergers & Takeovers
        • 3.2.3 - Organic Growth
        • 3.2.4 - Reasons for staying small
      • 3.3 Decision-making techniques >
        • 3.3.1 - Sales forecasting
        • 3.3.2 - Investment appraisal
        • 3.3.3 - Decision trees
        • 3.3.4 - Critical path analysis
      • 3.4 Influences on business decisions >
        • 3.4.1 Corporate influences
        • 3.4.2 Corporate culture
        • 3.4.3 Shareholders versus
        • 3.4.4 Business ethics
      • 3.5 Assessing competitiveness >
        • 3.5.1 Interpretation of financial statements
        • 3.5.2 Ratio analysis
        • 3.5.3 Human resources
      • 3.6 Managing change >
        • 3.6.1 Causes and effects
        • 3.6.2 Managing Change
        • 3.6.3 Scenario planning
    • Theme 4: Global business >
      • 4.1 Globalisation >
        • 4.1.1 Growing economies
        • 4.1.2 International trade and business growth
        • 4.1.3 Factors contributing to increased globalisation
        • 4.1.4 Protectionism
        • 4.1.5 Trading blocs
      • 4.2 Global markets and business expansion >
        • 4.2.1 Conditions that prompt trade
        • 4.2.2 Assessment of a country as a market
        • 4.2.3 Assessment of a country as a production location
        • 4.2.4 Reasons for global mergers or joint ventures
        • 4.2.5 Global competitiveness
      • 4.3 Global marketing >
        • 4.3.1 Marketing
        • 4.3.2 Niche markets
        • 4.3.3 Cultural/social factors
      • 4.4 Global industries and companies >
        • 4.4.1 The impact of MNCs
        • 4.4.2 Ethics
        • 4.4.3 Controlling MNCs
    • Pre-release >
      • 2017 Fitness Industry
    • Class list >
      • 13R
      • 13 Q
  • Btec KS5
    • Level 3 >
      • Unit 3: Personal & Business Finance >
        • A: Personal Finance >
          • A1 Functions & role of money
          • A2 Different ways to pay
          • A3 Current accounts
          • A4 Managing personal finance
        • B: Explore the personal finance sector >
          • B1 Features of financial institutions
          • B2 Communicating with customers
          • B3 Consumer protection for personal finance
          • B4 Information guidance & advice
        • C: Understanding the purpose of accounting >
          • C1 Purpose of accounting
          • C2 Types of income
          • C3 Types of expendicture
        • D: Sources of finance >
          • D1 Internal
          • D2 External
        • E: Break-even & Cash flow >
          • E1 Cash flow forecasts
          • E2: Costs & Break-even
        • F: Statement of accounts >
          • F1 Statement of comprehensive income
          • F2 Statement of financial position
          • F3 Measuring porfitability
          • F4 Measuring liquidity
          • F5 Measuring efficiency
          • F6 Limitations of ratios
      • Unit 6: Principals of management >
        • A Functions of management >
          • A1 Definitions management & Leadership
          • A2 Functions of management & leadership
          • A3 Business Culture
        • B Management & Leadership: Styles & Skills >
          • B1 & B2 Management & Leaderships styles
        • C Managing Human Resources >
          • C1 Human Resources
          • C2 Human Resource Planning
        • D Factors influencing management, motivation and performance of the workforce >
          • D1 Motivation in the workplace
          • D2 Techniques to meet skills requirements
          • D3 Training and development
          • D4 Performance appraisal
        • E Impact of change >
          • E1 Managing change
        • F Quality management >
          • F1 Quality standards
          • F2 Developing a quality culture
          • F3 The techniques and tools of quality management
          • F4 The importance and benefits of quality management
      • Unit 7: Business Decission Making >
        • A: Business plans >
          • A1 Business ideas
          • A2 Purpose and structure of the business
        • B: Decision making in business >
          • B1 Sources for data collection
          • B2 The use of business models to aid decision making
          • B3 Techniques to analyse data effectively for business purposes
          • B4 Appropriate formats for decision making in a business context
          • B5 Software-generated information for decision making in an organisation
        • C: Use of research to justify the marketing >
          • C1 Types of research
          • C2 Competitor analysis
          • C3 Trends
          • C4 Marketing plan
        • D: Efficient operational management of the business >
          • D1 Legislation
          • D2 Quality issues
        • E: Understand the importance of managing resources >
          • E1 Human resources
          • E2 Physical resources
          • E3 Financial resources
        • F: Creation and interpretation of financial forecasts >
          • F1 Creation and analysis of a sales forecast
          • F2 Create and interpret a cash flow forecast
          • F3 Creation and interpretation of a break-even chart
          • F4 Creation and interpretation of an income statement
          • F5 Creation and interpretation of a statement of financial position
        • G: Viability of a business >
          • G1 Ratio analysis
          • G2 Threats and ‘what if’ scenarios
          • G3 Contingency plan
        • H: Demonstrate business skills/IT skills >
          • H1 Business skills
          • H2 Use IT skills to create appropriate documentation
  • KS4 Btec Enterprise
    • Component 1: Exploring Enterprises >
      • Learning Aim A >
        • P1: Purpose, Activities & Aims
        • P2: Entrepreneurial Characteristic & Skills
      • Learning Aim B
      • Learning Aim C >
        • P4 Internal Factors
        • P5 External Factors
    • Component 2: Planning for & pitching an Enterprise Activity >
      • Learning aim A >
        • P1: Potential Ideas
        • P2: A plan
      • Learning aim B
      • Learning aim C
    • Component 3
  • Tutor
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    • Healthy body & mind
    • Maths problems >
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    • Geopolitical
    • Future labour markets
    • Growth Mind Set
    • Environment
    • Revision skills
ILO:

The design mix:
● function, aesthetics, cost.

The product life cycle:
● the phases of the product life cycle
● extension strategies.

The importance to a business of differentiating a product/ service.

Design Mix

Identify and explain what each element of the design mix means and why it is important? 
​Provide an example of how this relates to 5 different goods/services?
Function
Mobile Phone In 1976 ? First Demonstration By Blue Peter On The BBC !
​​
THE EVOLUTION OF MOBILE PHONE GAMES!
​​
Cadbury MilkTray & Amcor - Valentine's promotion - Full version
​
Aesthetics
Fast Food ADS vs. REALITY Experiment
​
Cost
The Truth About Aldi's Really Low Prices
​

The importance of the design mix for success? How would the design mix support the different methods of achieving a competitive advantage? 
Picture
Primark share price
Picture
Picture
Nike share price

Product Life Cycle

Draw a product life cyle graph with examples of different products at the different stages. 

Explain the financial influences occurring at each stage for the business regarding;
  1. costs
  2. pricing
  3. profitability

How is the shape of a product life cycle influenced by:
> Technology
> Brand name

Why is it important to know where you are in the product life cycle?

Why might some people believe that product is the most important part of the 4P's?
The Product Life Cycle

Extension strategies

Using the structure of a 3 marker, explain the following extension strategies:

A01. Lowering price
A03 - because
A03 - Therefore 

A01 Advertising
A03 - because
A03 - Therefore 

A01 Re-branding
A03 - because
A03 - Therefore 

A01 Re-positioning
A03 - because
A03 - Therefore ​

Did Somebody Say - Just Eat ft. Snoop Dogg (w/o subtitles)
​
Snoop Dogg paid for Just Eat advert
Apple Logo History
These Epic Photos of McDonald's in the 1980s and 90's Will Take You Back to a Golden Time
​​

Additional reading:
Product Life Cycle: The Rebranding Of Lucozade
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