1.5.2 Technology and business
Different types of technology used by business:
● e-commerce ● social media & digital communication ● payment systems. |
How technology influences business activity in terms of:
● sales ● costs ● marketing mix. |
Theory & Case study
Please watch the following and read through the bbc bitesize link before watching the rest of the videos and applying what you've learnt in more detail?
Remember to have test your understanding using the bbc bitesize multiple questions.
Impact of using E-Commerce
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Consider how technology has impacted the business idea and its valuation.
Dragons fight over jaw-dropping multi-million pound business | Dragons' Den - BBC
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E-commerce
Starter: What businesses do you know that do not use e-commerce? Why do you think they choose not to sell online?
Section A: 3 marker
Based upon the videos, explain how a social media can influence:
Based upon the videos, explain how a social media can influence:
1. Sales
Britain's Youngest Millionaire: 'How I Made My Fortune at 17' | This Morning
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2. Costs
How Much Does a Website Cost? | GoDaddy
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3. Marketing mix
Why the fortunes of Asos changed
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Social media & digital communication
Starter: List as many different types/examples of social media marketing that you know of. Do you think it works?
Section A: 3 marker
Based upon the videos, explain how a social media can influence:
Based upon the videos, explain how a social media can influence:
1. Sales
Social media: How it all began - BBC What's New?
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2. Costs
How Much Does YouTube Advertising Cost? | YouTube Video Ads & Marketing
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3. Marketing mix (Section B; for Gym Shark 6 marks)
HOW TO BECOME A GYMSHARK ATHLETE | How we recruit for the Gymshark team
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Payment Systems
Starter: List as many different types of payment systems that you know of. What does a business need to process them?
Section A: 3 marker
Based upon the videos, explain how a payment system can influence:
Based upon the videos, explain how a payment system can influence:
1. Sales / costs (start at 2min25sec to 5 min)
The impact of bank branch closures on local communities - BBC Newsnight
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2. Costs
Small Business Payment Processing 101
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3. Marketing mix
PlayPass Presents: NFC Cashless at UK Festivals
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Extension activities
What makes a good social media campaign?
10 of The Best Social Media Campaigns of 2015
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How can social media promotion present a gap in the market for entrepreneurs?
The Instagram Famous Pets Who Are Making a Mint! | This Morning
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How far can payment systems go in the future?
Inside The First Amazon Go Store
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What risks might be attached to the technology that you use?
Top 5 Data Breaches Of 2018
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