1.5.2 Technology and business
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Different types of technology used by business:
● e-commerce ● social media & digital communication ● payment systems. |
How technology influences business activity in terms of:
● sales ● costs ● marketing mix. |
Theory & Case study
Please watch the following and read through the bbc bitesize link before watching the rest of the videos and applying what you've learnt in more detail?
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Remember to have test your understanding using the bbc bitesize multiple questions.
Impact of using E-Commerce
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Consider how technology has impacted the business idea and its valuation.
Dragons fight over jaw-dropping multi-million pound business | Dragons' Den - BBC
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E-commerce
Starter: What businesses do you know that do not use e-commerce? Why do you think they choose not to sell online?
Section A: 3 marker
Based upon the videos, explain how a social media can influence:
Based upon the videos, explain how a social media can influence:
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1. Sales
Britain's Youngest Millionaire: 'How I Made My Fortune at 17' | This Morning
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2. Costs
How Much Does a Website Cost? | GoDaddy
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3. Marketing mix
Why the fortunes of Asos changed
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Social media & digital communication
Starter: List as many different types/examples of social media marketing that you know of. Do you think it works?
Section A: 3 marker
Based upon the videos, explain how a social media can influence:
Based upon the videos, explain how a social media can influence:
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1. Sales
Social media: How it all began - BBC What's New?
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2. Costs
How Much Does YouTube Advertising Cost? | YouTube Video Ads & Marketing
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3. Marketing mix (Section B; for Gym Shark 6 marks)
HOW TO BECOME A GYMSHARK ATHLETE | How we recruit for the Gymshark team
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Payment Systems
Starter: List as many different types of payment systems that you know of. What does a business need to process them?
Section A: 3 marker
Based upon the videos, explain how a payment system can influence:
Based upon the videos, explain how a payment system can influence:
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1. Sales / costs (start at 2min25sec to 5 min)
The impact of bank branch closures on local communities - BBC Newsnight
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2. Costs
Small Business Payment Processing 101
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3. Marketing mix
PlayPass Presents: NFC Cashless at UK Festivals
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Extension activities
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What makes a good social media campaign?
10 of The Best Social Media Campaigns of 2015
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How can social media promotion present a gap in the market for entrepreneurs?
The Instagram Famous Pets Who Are Making a Mint! | This Morning
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How far can payment systems go in the future?
Inside The First Amazon Go Store
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What risks might be attached to the technology that you use?
Top 5 Data Breaches Of 2018
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