1.5.2 Technology and business
Different types of technology used by business:
● e-commerce ● social media & digital communication ● payment systems. |
How technology influences business activity in terms of:
● sales ● costs ● marketing mix. |
Technological Development
Why does technology keep advancing?
Why is it important that small businesses keep up with these changes?
Why is it important that small businesses keep up with these changes?
Task:
For each of the following pieces of technology, identify different examples of how they could be used by a small business.
For each type of technology conisder how it could either help or hinder sales and costs.
How can it be used in the marketing mix to create a USP?
● social media & digital communication (video 1)
● e-commerce (video 2)
● payment systems (video 3)
For each of the following pieces of technology, identify different examples of how they could be used by a small business.
For each type of technology conisder how it could either help or hinder sales and costs.
How can it be used in the marketing mix to create a USP?
● social media & digital communication (video 1)
● e-commerce (video 2)
● payment systems (video 3)
The Growth of Social Media
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Britain's Youngest Millionaire: 'How I Made My Fortune at 17' | This Morning
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What China's nearly cashless society looks like
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Extension
Social media
What are the traditional sites available for social media promotion?
How will soical media influence sales & costs for a business? 10 of The Best Social Media Campaigns of 2015
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How can social media promotion present a gap in the market for entrepreneurs?
What risks are there of a business using social media to advertise? The Instagram Famous Pets Who Are Making a Mint! | This Morning
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Payment Systmes
What online/electronic payment systems can you name?
What are the benefits of this for sales? Inside The First Amazon Go Store
|
What risks might be attached to electronic payment systems?
Why is this a significant risk to smaller companies? Top 10 Biggest Computer Hacks
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