Candidates should be aware of the main types of business aims, including: survival, profit, growth, market share, customer satisfaction, ethical and sustainable.
Candidates should be familiar with the role of objectives in running a business and how they can be used to measure the success of a business.
types of business aims and objectives
purpose of setting objectives
using business objectives to measure success
Aims & Objectives
What is your aim in Life?
What objectives can you set yourself to achieve this?
The Coca-Cola Company Mission
Our mission is:
The Coca-Cola Company Vision
To achieve our mission, we have developed a set of goals, which we will work with our bottlers to deliver:
Profit: Maximising return to shareholders, while being mindful of our overall responsibilities
People: Being a great place to work, where people are inspired to be the best they can be
Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and satisfy people's desires and needs
Partners: Nurturing a winning network of partners and building mutual loyalty
Planet: Being a responsible global citizen that makes a difference
Productivity: Be a highly effective, lean and fast-moving organisation
What are the main type of aims a small business would have?
What would they use objectvies for?